Love: Pansies In A Basket

The 2010 Love stamp features the image of a white woven cart filled with deep and light purple pansies and green foliage. The floral design is a detail from a watercolor created by the late Dorothy Maienschein, an employee of Hallmark Cards, Inc. Introduced as a Mother’s Day card in 1939, Hallmark reissued the design as a friendship card in 1941. Since Hallmark began tracking sales in 1942, almost 30 million cards with this pansy cart design have been purchased—more than any card in history. The word “LOVE” adorns the left side of the stamp.

The single design will be issued as a pane of twenty stamps.