Maruchi Santana

An expert in branding and marketing, Santana founded Parham Santana: The Brand Extension Agency in New York City with her husband, John Parham, in 1985. As Chief Client Officer at the firm, she works with clients such as Walmart, Food Network, American Girl, and Sesame Street. Her design philosophy centers on empowering the consumer and harnessing the emotional impact of color. Among her proudest accomplishments are designing a children's watch collection for Swatch and rebranding Barbie worldwide.