A dynamic young lecturer and creative strategist, B.J. Bueno has forged a reputation based on his insight and expertise in building brands. He has written several books on marketing and branding and is a sought-after speaker. In 2006, Bueno founded The Cult Branding Company, a brand modeling research firm located in Orlando, Florida. He is also a partner in Nonbox Consulting, a think tank that offers consumer insight strategies, leadership coaching, brand education and training, and creative development services.